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Emotional Digital Branding Your online resource for the concept of digital branding
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What is Emotional Digital Branding?The days of slapping a logo on a web page and calling it "branding in cyberspace" have long gone the way of the Dodo. An online brand should inspire an emotional response. The very mention of its name, or the visualization of its mark, should automatically engender an embracing of the organizational culture and DNA behind it. A brand on the Web should transcend the benefits of the products and services it represents. It should add value to the lives of the people who support it and create value for the people who own it. How can a brand be emotionally represented on the Internet? Today's Internet technology has advanced substantially from where it was a few years ago. Improvements in bandwidth, processing speeds, applications and design have opened up some real opportunities for multi-sensory brand association. Although the Web is currently associated with mainly sight and sound, touch is only just around the corner. Is your business ready for that? How do people emotionally connect to a brand online? There are now around one-billion users of the World-Wide-Web - and adoption rates are still soaring. According to studies, most people react to the aesthetics of a website within 1/20th of a second, which means that every brand that's represented online has minimal time to associate itself with a consumer. Couple this with the fact that the Internet is the conduit to the biggest target market in world and the importance of getting it right online just could not be more obvious. Is your Web proposition up to the task? |
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| The Art of Digital Branding | |
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