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Ian Cocoran.com Your online resource for the concept of digital branding
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The Art of Digital Branding is Ian Cocoran's first book and is one of the only pieces of literature on the market today that specifically deals with the concept of branding online. Aimed at General Managers, Students and marketers alike, The Art of Digital Branding breaks down the esoteric nature of branding online into a series of easy-to-follow modules and culminates by pulling all of the learnings together in the quest for the perfectly branded website. By drawing on many of his experiences with Brandchannel, Ian is also able to provide some invaluable insights into what works on the Web and what doesn't - and there are plenty of examples of both. The Art of Digital Branding is an invaluable read for anyone with an interest in the concept of branding online and can also be used as a reference check for anyone involved in digital branding. Should you wish to contact Ian, he can be reached at iancocoran@iancocoran.com
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Emotional Digital Branding |
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